Natuurpunt is an independent volunteers organization that protects the vulnerable and endangered Flemish nature through its numerous local branches all over Flanders.
As they aim at reaching a younger audience and showcase Natuurpunt as modern and dynamic organization, we put our heads together and came up with the campaign ‘Expedition Natuurpunt’.
- Donation-based fundraising tool
How we engage their crowd?
This innovative campaign wants to bring people closer to nature through adventure and friendship. In order to participate this two day expedition through Flemish nature by canoe, foot and bike all teams need to achieve a pre-set fundraising goal.
Their fully branded peer-to-peer platform allows all teams to tell everybody why they are participating and to collect money through friends and family. This way Natuurpunt creates the necessary awareness and allows people to discover the true beauty of nature themselves.
Natuurpunt wanted to reach a younger audience and we gave them a new digital and modern identity.