With its TV-show ‘Thomas speelt het hard’ the Flemish National Television challenged musicians all over Flanders to rehearse a difficult part of classical music over the period of one year.
During this whole year participants had the opportunity to share their musical progress on an online platform.
Media
Crowdvoting tool
236 musicians
+20.00 online votes
25 different music instruments
How we engage their crowd?
All participants share their progress through videos, pictures and messages on their own project page and different social media channels. On top of that, participants need to gather as much online votes as possible through friends and family. Participants with the most votes have the honor to do a live performance at the end of the year.
This whole adventure was also translated into a TV show. This production was all about pre-engaging your future audience and strongly focusing on user-generated content.
Canvas wanted to be a forerunner in the modern media landscape and we gave them a platform to pre-engage its future audience.
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